Good news! More people are eating home-cooked meals. Bad news! It isn’t what I’d call cooking. Good news! It’s a start, and it could maybe get people thinking about real cooking again. At least I hope so.
The food-spending update
- The restaurant industry reported sales down in June. CNN presented a related report. (The Sacramento Bee , though, suggested that people were merely trading down to cheaper restaurants. Oy.)
- The New York Times, meanwhile, reported on sales being up at Kraft as a result of pinched wallets.
- Farmers markets are booming, although I haven’t been able to find a link just yet. (Feel free to suggest one!)
The eating opportunity
As previously noted, there’s some evidence that serving processed food at home (hello, Kraft) isn’t really a time saver, despite apparent attitudes to the contrary, and that eating whole foods is healthier for you. I think this trend away from restaurants creates an opening for home-cooking advocates like me.
From time to time I think about creating a website or writing a book to teach noncooks how to cook. I’d like to see common perceptions of cooking move from its being either a chore or entertainment conducted by chefs and TV personalities. I’d love to do something to make cooking accessible. I realize there are folks who might let themselves starve before they’d cook their own food, and they’re probably a lost cause. But there are lots of other people who might cook if they had a clue. What do you think?